Contact me
Upload PDF CV
WHO I AM
After 3 extremely rewarding years working for a webmarketing agency, I work as freelance.
I offer the following services :
- Consulting in digital marketing strategy
- Set up, management et optimization of PPC campaigns on search engines (Google ads / Bing ads), social networks (Facebook / Instagram / Linkedin), display (Google display), video (Youtube) and mobile
- Audit of accounts and action plan set up
- Facebook ads / Adwords training
- Support for the recruitment of a senior profile.
My favorite subjects : Collaborative and contributive economy / Ecology / Personal Development / Sports / Healthy products / Alternative medicines
Please feel free to contact me for any further information.
MBTI profil : ENFJ "The Protagonist" >> Click here for more details
PROFESIONAL HISTORY
2011
(3 months)
2013
(12 months)
2014
(6 months)
2015
(3 months)
2015
2015-18
(3 years)
American Market Representative
Business Development
International Deal Exchange
Project Management
Trade Marketing
Project Management
Marketer Junior
Project Manegement
Master diploma
Digital Trader
Team Leader
SEA /SMA
EXPERIENCE DETAILS
June 2015 - February 2018
3 years
Digital Trader
Team Leader
SEA / PPC / SMA
Jan - Apr 2015
3 months
Marketer Junior
Project Management
Jan - July 2014
6 months
Trade Marketing
Project Management
Jan - Dec 2013
1 year
International Deal Exchange
Project Management
May - July 2011
3 months
American Market Representative
Business Development
Effilab
Paris, France
-
Independently manage a diversified portfolio of clients, across many sector (such as Balinea.com, Selectour, Audible.fr, Brandalley, Faguo, MSF, Privateaser…) with monthly advertising budgets up to 200 K€;
-
Develop, implement and continuously improve the digital strategic vision of each account, with a focus on improving ROI;
-
Analyze and manage SEA and SMA accounts (mainly Search Adwords, Display, & Shopping Facebook Ads, Bing Ads and Youtube) on a daily basis;
-
Reporting back to customers and management justifying performance;
-
Meet the prospects and propose a strategy;
-
Perform audits of Google ads and Facebook Ads accounts;
-
Manage and mentor two people;
-
Recruit 4 permanent employees and 6 trainees and be involved in the recruitment process: from writing the job ad to selectioning and interviewing candidates to the employee’s integration;
-
Train 30+ people in SEA & PPC.
Other mission : transitional management at ORBIT, Casablanca (140 persons) - 3 months
Guest To Guest
Paris, France
-
Initiated and managed multiple marketing projects such as community management, creating videos, organizing the participation in an exhibition, etc;
-
Coordinated and recruited international interns;
-
Improved and optimized customer service (creation of process, implementation of software...);
-
Proposed website improvements in response to users’ feedbacks.
Coca-Cola Entreprise
Paris, France
-
Provided comprehensive analyzes and monitored in-store promotional activities;
-
Developed communication materials;
-
Provided logistic, operational and budget updates of each operation.
Groupon EMEA
Paris, France
-
Imported 'travel deals' from France reaching set goals, demonstrated achievement and provided competitive intelligence;
-
Oversaw the editing, publishing and tracking process of imported ‘Travel’ offers;
-
Co-managed the implementation and improvement of a new process at European level;
-
Participated in all stages of a restructuration project and reorganization of the 'Deal Exchange' in Europe;
-
Trained and coordinated multicultural team members (up to 8 people).
Isigny-Sainte-Mère cooperative
New York subsidiary, United States
-
Sought after and approached new clients and managed existing customers;
-
Implemented in-store events to promote products among consumers and retailers;
-
Actively participated to professional trades show.
LANGUAGES & SOFTWARES
Google Analytics
Adwords / Editor
Business manager
Eulerian
SPANISH
ENGLISH
FRENCH
Langue Maternelle
Courant
Notions
Operationnel
Power point
Excel
VBA
Word
0 -----------------------------5--------------------------10
ACADEMIC BACKGROUND
2008-2015
IESEG, School of Management (Master II)
Paris, France
-
EQUIS, AACSB and AMBA accredited
-
Thesis subject: “ICT impact on executive’s stress”
2012 (5 months)
Academic exchange at Sogang University,Seoul, South Korea
2011 (8 months)
Academic exchange at UQAR,Quebec CIty, Canada
2007 High School Diploma, scientific subjects, Caen, France