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Laetitia

                                                                             

                                                                                 SEA / SMA Expert

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WHO I AM

After 3 extremely rewarding years working for a webmarketing agency, I work as freelance.
I offer the following services : 

- Consulting in digital marketing strategy
- Set up, management et optimization of PPC campaigns on search engines (Google ads / Bing ads), social networks (Facebook / Instagram / Linkedin), display (Google display), video (Youtube) and mobile
- Audit of accounts and action plan set up
- Facebook ads / Adwords training
- Support for the recruitment of a senior profile. 

My favorite subjects : Collaborative and contributive economy / Ecology / Personal Development / Sports / Healthy products / Alternative medicines


Please feel free to contact me for any further information.

MBTI profil : ENFJ "The Protagonist" >> Click here for more details

PROFESIONAL HISTORY

2011

(3 months)

2013

(12 months)

2014

(6 months)

2015

(3 months)

2015

2015-18

(3 years)

American Market Representative

Business Development

 

International Deal Exchange

Project Management

Trade Marketing

 Project Management 

 

Marketer Junior

Project Manegement

Master diploma

 

Digital Trader

Team Leader

SEA /SMA

 

EXPERIENCE DETAILS

  June 2015 - February 2018

3 years

Digital Trader

 Team Leader

SEA / PPC / SMA

 

Jan - Apr 2015

3 months

 

Marketer Junior

Project Management

 

Jan - July 2014

6 months

Trade Marketing

Project Management

 

Jan - Dec 2013

1 year

 

International Deal Exchange

Project Management

 

May - July 2011

3 months

 

American Market Representative

Business Development

 

Effilab

Paris, France

 

  • Independently manage a diversified portfolio of clients, across many sector (such as Balinea.com, Selectour, Audible.fr, Brandalley, Faguo, MSF, Privateaser…) with monthly advertising budgets up to 200 K€;

  • Develop, implement and continuously improve the digital strategic vision of each account, with a focus on improving ROI;

  • Analyze and manage SEA and SMA accounts (mainly Search Adwords, Display, & Shopping Facebook Ads, Bing Ads and Youtube) on a daily basis;

  • Reporting back to customers and management justifying performance;

  • Meet the prospects and propose a strategy;

  • Perform audits of  Google ads and Facebook Ads accounts;

  • Manage and mentor two people;

  • Recruit 4 permanent employees and 6 trainees and be involved in the recruitment process: from writing the job ad to selectioning and interviewing candidates to the employee’s integration;

  • Train 30+ people in SEA & PPC.

 

Other mission : transitional management at ORBIT, Casablanca (140 persons) - 3 months

Guest To Guest

Paris, France

  • Initiated and managed multiple marketing projects such as community management, creating videos, organizing the participation in an exhibition, etc;

  • Coordinated and recruited international interns;

  • Improved and optimized customer service (creation of process, implementation of software...);

  • Proposed website improvements in response to users’ feedbacks.

Coca-Cola Entreprise

Paris, France

 

  • Provided comprehensive analyzes and monitored in-store promotional activities;

  • Developed communication materials;

  • Provided logistic, operational and budget updates of each operation.

Groupon EMEA

Paris, France

 

 

  • Imported 'travel deals' from France reaching set goals, demonstrated achievement and provided competitive intelligence;

  • Oversaw the editing, publishing and tracking process of imported ‘Travel’ offers;

  • Co-managed the implementation and improvement of a new process at European level;

  • Participated in all stages of a restructuration project and reorganization of the 'Deal Exchange' in Europe;

  • Trained and coordinated multicultural team members (up to 8 people).

Isigny-Sainte-Mère cooperative 

New York subsidiary, United States

 

 

  • Sought after and approached new clients and managed existing customers;

  • Implemented in-store events to promote products among consumers and retailers;

  • Actively participated to professional trades show.

 
 
 
 

LANGUAGES & SOFTWARES

Google Analytics

Adwords / Editor

Business manager

Eulerian

SPANISH

ENGLISH

FRENCH

Langue Maternelle

Courant

Notions

Operationnel 

Power point

Excel

VBA

 Word

0 -----------------------------5--------------------------10

 

ACADEMIC BACKGROUND

2008-2015

 

IESEG, School of Management (Master II)

Paris, France

  • EQUIS, AACSB and AMBA accredited

  • Thesis subject: “ICT impact on executive’s stress”

2012 (5 months)

Academic exchange at Sogang University,Seoul, South Korea

 

 

2011 (8 months)

Academic exchange at UQAR,Quebec CIty, Canada

2007  High School Diploma, scientific subjects, Caen, France

 
"Tout ce que vous avez toujours voulu se trouve de l’autre côté de la peur."
“Everything we want is on the other side of fear.”
 George Addair

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