Laetitia

EXPERIENCE DETAILS

Effilab

Paris, France

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• Independently manage a diversified portfolio of clients, across many sector (such as Balinea.com, Selectour, Audible.fr, Brandalley, Faguo, MSF, Privateaser…) with monthly advertising budgets up to 200 K€;

• Develop, implement and continuously improve the digital strategic vision of each account, with a focus on improving ROI;

• Analyze and manage SEA and SMA accounts (mainly Search Adwords, Display, & Shopping Facebook Ads, Bing Ads and Youtube) on a daily basis;

• Reporting back to customers and management justifying performance;

• Meet the prospects and propose a strategy;

• Perform audits of  Google ads and Facebook Ads accounts;

• Manage and mentor two people;

• Recruit 4 permanent employees and 6 trainees and be involved in the recruitment process: from writing the job ad to selectioning and interviewing candidates to the employee’s integration;

• Train 30+ people in SEA & PPC.

Other mission : transitional management at ORBIT, Casablanca (140 persons) - 3 months

Guest To Guest

Paris, France

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• Initiated and managed multiple marketing projects such as community management, creating videos, organizing the participation in an exhibition, etc;

• Coordinated and recruited international interns;

• Improved and optimized customer service (creation of process, implementation of software...);

• Proposed website improvements in response to users’ feedbacks.

Coca-Cola Entreprise

Paris, France

• Provided comprehensive analyzes and monitored in-store promotional activities;

• Developed communication materials;

• Provided logistic, operational and budget updates of each operation.

Groupon EMEA

Paris, France

• Imported 'travel deals' from France reaching set goals, demonstrated achievement and provided competitive intelligence;

• Oversaw the editing, publishing and tracking process of imported ‘Travel’ offers;

• Co-managed the implementation and improvement of a new process at European level;

• Participated in all stages of a restructuration project and reorganization of the 'Deal Exchange' in Europe;

• Trained and coordinated multicultural team members (up to 8 people).

Isigny-Sainte-Mère cooperative 

New York subsidiary, United States

• Sought after and approached new clients and managed existing customers;

• Implemented in-store events to promote products among consumers and retailers;

• Actively participated to professional trades show.